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Productivity and Prosperity
in the Age of Intangibles
Audit Module
Instructor: Jim Hinton
This module explores the approach to productivity and prosperity, as businesses shift from tangible assets to intangibles, such as data, intellectual property, and digital platforms.
Module Content
Introduction for Audit Students
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1 – Defining Intangible Assets
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2 – Intellectual Property Foundations
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3 – Measuring and Managing Intangible Assets in the Digital Age
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4 – Standards and Data
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5 – Policy Implications of an Intangible-Driven Business
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Discussion Board 1 – Reflecting on the MOOC – Key Insights on Productivity and Intangibles
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Additional Reading – “Evaluating Ownership: Intellectual Property in Canada”
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Productivity and Prosperity in the Age of Intangibles Survey
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