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Productivity and Prosperity in the Age of Intangibles
Mandatory Module for Executive Certificate
The module explores the approach to productivity and prosperity, as businesses shift from tangible assets to intangibles, such as data, intellectual property, and digital platforms.
Module Content
Introduction
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1 – Defining Intangible Assets
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2 – Intellectual Property Foundations
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3 – Measuring and Managing Intangible Assets in the Digital Age
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4 – Standards and Data
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5 – Policy Implications of an Intangible-Driven Business
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Case Study – “Evaluating Ownership: Intellectual Property in Canada”, by James W. Hinton and Ethan Ellsmere
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Productivity and Prosperity in the Age of Intangibles Survey
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