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Productivity and Prosperity
in the Age of Intangibles
Mandatory Module for Executive Certificate
Instructor: Jim Hinton
This module explores the approach to productivity and prosperity, as businesses shift from tangible assets to intangibles, such as data, intellectual property, and digital platforms.
Module Content
Introduction
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1 – Defining Intangible Assets
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2 – Intellectual Property Foundations
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3 – Measuring and Managing Intangible Assets in the Digital Age
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4 – Standards and Data
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5 – Policy Implications of an Intangible-Driven Business
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Discussion Board 1 – Reflecting on the MOOC – Key Insights on Productivity and Intangibles
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Case Study – “Evaluating Ownership: Intellectual Property in Canada”, by James W. Hinton and Ethan Ellsmere
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Productivity and Prosperity in the Age of Intangibles Survey
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Submit One-Page Reflection (Module 1)
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